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The Center for Social Policies at the Getulio Vargas Foundation (CPS/FGV) has shown in successive studies the emergence of a new middle class in Brazil: from 2003 to 2008, 27 million people have ascended to classes ABC. After the external crisis hit Brazil in September 2008, our studies chronicled the maintenance of the recently acquired living standards during the critical period. The new Brazilian middle class became a macroeconomic asset to make up for a decrease in exports as a result of the global economic retraction.